Aside with all the very rich and interesting insights from this article, there is a big flaw that I cannot but warn against : using references (pointers) like Demerzel, Rosie, Cortana and so on. Being a Sci-fi fan myself, I really don't think that it is a good idea to name and apply some past concepts invented in some books to nowadays technologies. Exactly like Isaac Asimov's famous 3 laws of Robotics for the robots. This was never meant to be used IRL. Misnaming things is a source of problems to come.