Yes, I understand! I can imagine that a lot of people fit into these groups. I just thought it was worth mentioning this group, because I think it's quite a big group and especially, like I said, because it has the most potential.

And about your question: I believe it has to do with really understanding human behaviour an all the reasons and psychological mechanisms that are standing in the way for people to act. It's actually what I write about. And on here, climate psychologist Renée Lertzman writes very valuable things about it, if you're not following her yet.