All very well said. Insightful. We all want "more." More in our companies, more in our personal life. But I think it is not only "more" but actually, "more of the same." In the fast food industry, this lead to the need to consistency. In the media industry it is the underlying reason for the success of movie franchises. In social media it means we follow post from people who has the same options as us. But, time is limited. Whatever we do, we are not going to get more hours in the day and that leads to the proliferation of snippets. We can get more of more in a short timeframe. More X. More Instagram.