Lesson 4/50 from "How to Grow Your Substack" (A Guide That Will Actually Help You Succeed).

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4. Shorter Sentences. Stronger Impact.

People skim when they read online. If your sentences are too long or complex, they lose interest. Strong writing is clear, direct, and easy to absorb. Short sentences make your message punchy and powerful.

Compare these two:

❌ In order to achieve success in writing, one must first master the art of clear communication by ensuring that their ideas are structured in a way that is digestible for a large audience.

✅ To succeed in writing, make your ideas clear and easy to read.

The second one hits harder. Why? Because every word has a purpose. Strip away the extra fluff and make every sentence count.