Rich Thau is president of Engagious (http://www.engagious.com), a research firm specializing in message testing and refinement for trade associations and advocacy groups. He is also moderator of the Swing Voter Project and Persuadables Project.
Rich Thau is president of Engagious (http://www.engagious.com), a research firm specializing in message testing and refinement for trade associations and advocacy groups. He is also moderator of the Swing Voter Project and Persuadables Project.