Design Led Strategy - Swiggy Use Case

Ever thought of WHY the organisations crossed the stage of PMF and focusing towards growth are focusing on settling down their culture Always think of creating something that’s unique & signifies them, that can be a Mascot, Uniform etc.

But the story is to create the recall value and trust in front of their Audience or Target Group. Sometimes colour and font make us aware of the brand and sometimes brand colour and logo define what their vision is and that st…