Barry Baz Morris on Substack: "A quote from one of my mentors: These days, I’m basing my strategy on two questions: How can I create customers? How can I only talk to customers? When a customer buys a low-friction/low-barrier product or service (workshop/ebook/course ~ <$ $100), they’re more likely to be…"

A quote from one of my mentors:

These days, I’m basing my strategy on two questions:
How can I create customers?
How can I only talk to customers?

When a customer buys a low-friction/low-barrier product or service (workshop/ebook/course ~ <$ $100), they’re more likely to become a client who buys a high-ticket item/offer (course, coaching/mentoring~>$1,000)

Your thoughts?

Aug 19

3:23 PM