Nir Eyal 

@nir
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Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
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Nir Eyal's Substack
Nir Eyal's Substack
By Nir Eyal
Nir Eyal, the bestselling author of Hooked and Indistractable, writes about business, behavior, and the brain.