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JP Castlin
@strategyinpraxis
Consultancy exec turned independent strategic management type with a penchant for the complex. Creator of NSM, the ABCDE framework, and Idun. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.
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Strategy in Praxis
By JP Castlin
Incoherent ramblings about complexity-coherent strategy.
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