Facing the DJ is what the commercial model wants us to do. They invest big bucks in stage production and building brand equity around the DJ product for the purpose of selling stadium-level quantities of tickets. But facing the DJ spectacle turns a dance floor of co-creators into passive audience members. The healthiest dance floors are those that face every which direction. When a dancefloor is unidirectional, people are atomized and stop connecting. These are the least healthy dance floors.