it’s simple mathew.

some people made reputations by doing research, presenting data, and seeking open engagement to arrive at demonstrable facts.

they are trusted now.

others used appeals to authority to make claims about issues they did not understand and hid behind straw men and ad hominem like “anti-vaxxer” because they thought it was a magic word to silence dissent and vilify those who disagreed with them.

and they have lost trust and been revealed as poorly calibrated and lacking nuance.

health care is everywhere and always a cost/benefit decision.

not wanting thalidomide does not make you “anti-medicine.”

i’m not anti-vax. i just think this one is terrible risk reward. and the case for this was carefully and clearly made.

and “anti-vax” is really just lazy dodge to avoid addressing evidence.

the sort of hectoring and name calling to diminish discernment in which you are engaging here is why you’ve lost trust.

it’s not a basis for dialogue or truth, it’s just shrill whistles to a diminishing base.

far be it from me to tell you what to do or how to do your job, but you might want to give that some thought.

i don’t think this is going to be a viable strategy for you much longer.