I have

advice I desperately need you all to consider: Please, for the love of all that is good, re-introduce yourself at the beginning of your newsletter. Yes, every single one.

The growth in Substack (and Notes in particular) has meant that I’m personally finding a lot of new voices to follow. That’s wonderful! I’m sure there are many people like me who find themselves newly subscribed to dozens and dozens of Substacks.

Then, later, when we get our first email from your Substack, it has absolutely zero context about who you are, what you cover, etc. It is really disorienting and if I can’t figure this information out from context clues in the first couple newsletters, I usually find myself unsubscribing.

I re-introduce myself at the top of each newsletter using Substack’s “Header” feature and I appreciate it when any other Substack publication does this too. Something to consider? Thanks for reading. [CC

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