Ben Le Fort on Substack: "When considering two books on a similar topic, would you be more likely to buy: A book published by a traditional publisher with an average rating of 4 stars on 500 reviews? OR A self-published book with an average rating of 5 stars on 50 reviews?"

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When considering two books on a similar topic, would you be more likely to buy:

A book published by a traditional publisher with an average rating of 4 stars on 500 reviews?

A self-published book with an average rating of 5 stars on 50 reviews?

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