As David Ogilvy said, we must stop using research the way drunkard uses a lamp post - for support rather than illumination. Everything can inspire us and this is the daily charm of working in strategy.
Fábio Barros
As David Ogilvy said, we must stop using research the way drunkard uses a lamp post - for support rather than illumination. Everything can inspire us and this is the daily charm of working in strategy.