Lately I’ve been grappling with a big question: what is the ground truth for AI adoption in Construction and Real Estate?

The built world faces unique challenges — fragmented systems, regulatory risk, and field conditions that don’t always match the glossy AI pitch decks. At the same time, the potential upside is massive if applied in the right way.

To explore this, I started a Substack dedicated to helping leaders in our industry grasp the AI opportunity and position themselves to succeed on the adoption curve. I also share some helpful real world examples.

The first edition looks at a critical starting point: Why do so many AI pilots fail? Research shows more than 90% of pilots never deliver ROI — not because of the technology, but because of how companies adopt it.

Full article below 👉