Build up context first → ruin the punch line. Execs are impatient and easily distracted, so start with your actual recommendation. Cover all your bases → make a meme. “Flides” instead of Figma Slides became a meme, and 3.5M making slides in Figma was a focal point. Circle back if you’re unsure → share your gut. Leaders don’t like “we’ll circle back later,” so don’t be afraid to share your gut. Make a bold pitch → But also be your biggest skeptic. Talk to users and show the option space. Pre-empt the spicy questions by bringing them up yourself.