The Eddie Cantor part is extremely interesting! I’ve studied Cantor and have read a lot about him and he was always one of the first people to hop on some new trend or creative idea. For example, when the stock market crashed, he quickly wrote some best selling short comedy books. And of course, Cantor did eventually become a host of the Colgate Comedy Hour in the 50s. Very unsurprising that he was eager to join the world of television in the 30s.
Great flash for those fronts! There was real competition for spectator's dollars and great promo for other markets to see the movie so glamourously featured.
Architect S. Charles Lee, who designed many grand theaters across the U.S. later said, "I wanted to build a place, where for .50 cents, a working man could be in a Palace."
Another factor was the ONLY source of revenue for movies were ticket sales into the theaters, so they beat the drums loudly to get every dollar they could via ticket sale…