Google and Meta Find Video App Success Where TikTok Is Banned
- Absent TikTok, India’s burgeoning market is a huge opportunity
- Internet firms are contesting $20 billion social video market
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Prateek Bhardwaj broke out as a social media star on TikTok’s short-video platform, drawing in close to a million followers and a slew of big-brand endorsements. But he’s no longer on the app.
The 30-year-old from small-town India defected to Moj, one of several Google-backed TikTok clones that sprouted after New Delhi banned the app from China’s ByteDance Ltd.’s in 2020. He barely missed a beat: his fan base has ballooned to 3.4 million and the content creator still plugs products from Xiaomi phones to Diageo whiskey.