Salesforce Touts AI Strategy, Doubles Investment in Startups
- Consumption and subscription pricing for AI being tested
- Artificial intelligence seen as helping revive revenue growth
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Salesforce Inc. is elevating new generative artificial intelligence features in its products and doubling its investment in AI startups as the company banks on the emerging technology to help resuscitate sales growth.
The software maker’s venture capital fund focused on generative AI will increase to $500 million from the initial $250 million announced in March, the company said Monday in a statement. In addition, its portfolio of artificial intelligence tools will now be called AI Cloud, putting it on par with other major product lines such as Sales Cloud and Service Cloud.