Innovators Can Laugh

Innovators Can Laugh

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest Marketers & Founders

Innovators Can Laugh is your essential source for SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned Marketers & Founders to uncover the strategies and lessons that fuel startup and scale-up growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business.

Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, go to market strategy (GTM).

The show is brought to you by B2B PodPros.

Recent Episodes

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Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu.
May 1, 2024

Working with B2C Creators for successful B2B Marketing campaigns with Delia Pitu.

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Delia Pitu's approach to B2B marketing is different than most. She's the co-founder of Nude Digital agency. And what…
Tech for Good: Innovating Sustainability in Fashion and Industry
April 24, 2024

Tech for Good: Innovating Sustainability in Fashion and Industry

This episode is powered by Planable . Head over to Planable.io and sign up for a no strings attached free trial. In this episode I chat with Alessandro Nora , co-founder of Stay, a marketplace for sustainable fashion, and Me…
How to throw a cocktail networking party (and make new friends)
April 17, 2024

How to throw a cocktail networking party (and make new friends)

I share my easy to follow process on how to host cocktail parties that grow your network. In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all int…
How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica
April 10, 2024

How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica

This episode is powered by Planable . Head over to Planable.io and sign up for a no strings attached free trial. If you don't know Adriana Tica , you should. She is one of the best b2b copy writers on the planet. In this con…
Moving to New York without a job to follow your dream
April 4, 2024

Moving to New York without a job to follow your dream

This episode is powered by Planable . Head over to Planable.io and sign up for a no strings attached free trial. Would you move to New York without a job to follow your dreams? Well in my 20s I was crazy enough to do that. I…
Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry
March 27, 2024

Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial. Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content . In this episode we talk about how content is cha…
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Reviews

One of my favorite podcasts!

"What a breath of fresh air! I really enjoy the host, Eric, and his engaging manner as he talks with fascinating guests. I’ve learned a great deal from each episode and look forward to many more!"

PeppermintCandy | May 25, 2021
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