In partnership with Shopify, TikTok is adding in-app shopping. What does that have to do with tapping on Jennifer Aniston’s sweater? Those of you who are a “certain” age will remember the promise of interactive television: “It will be awesome. You’re watching Friends and you see Jennifer Aniston in a great sweater, you’ll just click to buy it.” To say that interactive TV “didn’t happen” doesn’t do it justice. It was an epic failure.
Fast forward to today. It’s time for interactive TikTok. Except… it’s now called social selling, and not only does it work, but the results are epic! Get ready to tap on whatever your heart desires. Oh, and TikTok’s AI knows exactly what that is.
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.