Podcasters Say Apple’s Hit-Making Influence Has Waned
Representatives of the tech giant have privately floated the idea of introducing ads.
Hello and welcome back to Soundbite. This week we’re talking about Apple Podcasts and the ever-changing marketing efforts in the industry. As always, I’m reachable by email, and if you haven’t yet subscribed to this newsletter, please do so here .
In November, Apple Podcasts launched an award—Show of the Year—that rewarded its recipient, Slate’s Slow Burn: Roe v. Wade , with a trophy inspired by the app icon. The honor also came with something even more desirable: prominent placement in the Apple Podcasts app.