I will write candid notes here.

At the dawn of 2020 I published the first newsletter on Substack, and I speak to you, early-stage SaaS founders - bootstrapped and seed funded alike.

I have always been driven by understanding the fundamentals. When something interests me, I like to think, experiment and connect the dots to know how it really works. And I don't feel confident until I understand it enough to either do it myself or explain it to my ever-loving mother.

Thus, jargon-stuffed mainstream content has never been able to quench my thirst. I don't blame mainstream content, for most of it is written to be a part of a marketing/sales funnel - to impress you enough so you pay for more.

But I like my writing to be a guiding light for my own curiosity and despondency. It made me design the organic growth approach, as the doorway to an enduring business.

I believe every early-stage SaaS business can grow to greater heights if the founding team is:

• Open to understanding their market, 

• Comfortable in non-automated ways to reach out to prospects in creative ways, 

• Open to improving the product, 

• Willing to prioritize the discovery of the right direction and thereafter speed

• Willing to work patiently for 6-10 months.

By the way, organic growth is not organic traffic. It's the organic nurturing, conversion, retention, and delight of the highest possible proportion of the best-fit segment of that organic traffic.

🤝🏼