Movies beckon different tradeoffs today. Seeing the movie isn’t enough reward to justify the cost. Social capital used to mean time given to friends in physical spaces where friendship was solidified. It now means attention given to me that can be used to grow personal social followings and participate in online fandom. The reward of going to see a movie that will be available on a streaming service in a few months, if not on a pirated platform a couple of days later, needs to extend to areas where value is placed — social media. The reward for attention given is attention received.