In 2007, Marc Andreessen popularized the term “product-market fit” in a blog post titled “The Only Thing That Matters” - defining it as “being in a good market with a product that can satisfy that market.” He argued it was the single most important factor in a startup’s success or failure.

This post looks at how long it took 28 of the world’s most recognized companies to get there. From immediate fit to a decade in the making.

Source: Lenny Rachitsky