How can product, marketing, and growth truly work together to drive impact? There's no better person to learn this from than Aatir Abdul Rauf .

He spent a decade in PM and now is a VP of Marketing.

Today, we have a very fun episode.

We’re reviewing 3 of each other’s most viral posts - and what you can learn from them!

Aatir’s Top 3:

• The New Trio

• 13 Types of Growth Loops

• The Languages of Product Management

My Top 3:

• 5 Lessons from Netflix’s decline

• Roadmap isn’t a strategy

• My most viral post ever

We help you really nail that PM-PMM-Growth relationship.

So don't miss it:

• YouTube: youtu.be/2LSsVgkkgd4

• Spotify: open.spotify.com/show/7…

• Apple:

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Some of my favorite takeaways:

1. There’s a new trio in town. We all grew up on the “PM + designer + engineer” model. He advocates for the new trio: PM, PMM, and Growth. It’s a very important concept to think of. PMs build, PMMs tell the story, Growth makes it scale. If even one of those is missing, good luck sustaining anything.

2. PMMs are unsung heroes of product impact. Most teams either ignore the role or treat it like launch copywriting. But without a PMM, users don’t understand the product. You can ship the most powerful feature ever but if no one knows it exists or why it matters, it’s worthless.

3. Growth isn’t the first thing; it’s the multiplier. You don’t bolt on a growth loop day one. You ship → PM & PMM find what clicks → then growth turns it into a loop. Premature growth is how startups/teams burn cash and lose trust.

4. PMF alone isn’t enough, you need sustainable PMF. You can hit PMF with a few power users… but what happens when the market shifts? You’ll not be able to sustain. So, always build products that can sustain themselves in the longer run.

5. Alignment is the only way to scale. The trio (PM, PMM, Growth) needs shared answers on: what vision are we chasing?, what’s our real North Star?, and where are users actually getting stuck? This kind of clarity among everyone saves months of confusion later.

6. You can’t copy-paste growth loops, you apply them to your context. He shared his 13 types of loops and literally you should have it on your desk if you do anything with growth. The real insight is pick one that supports your product and the whole ecosystem at the given moment. The one that fits your product’s natural behavior. If you try to force it, it will break.