I’m learning as I go.

Over the 3 years writing 1000 posts here, I’ve experimented with content, with tone, with voice.

Sometimes I’m trying to write to be informative, intentionally impersonal focused on the topic, other times I’m vulrable.

Sometimes I write expecting you to read every word, other times, I’m trying to make in scannable.

Mostly I’m getting reps in and seeing what sticks, what feels good to me, what resonates with you. If you’re starting out here, my recommendation is to get the reps in, there is no final form we are always evolving.

There will be big unstable swings in the beginning, more subtle shifts as you progress!