For the practitioners, here's exactly what we added to the Facebook skill this morning.
After every post generates it now asks one question: add a conversion CTA?
If yes, what's the destination? County land guide. Specific listing. DM conversation starter. The Weekly Room. Or the North 40 website.
Then it geography-matches the offer automatically. Collin County content points to Collin resources. Grayson content points to rural land guides. One ask. Right destination. Every time.
Jab/hook ratio is tracked across the session so you're never over-asking.