What is Substack’s momentum heading into 2025?

Restack this is you think it’s worth celebrating. 🎉

Some of this is new:

🟠 More than 4 million paid subscriptions to Substack publications and tens of millions of total active subscribers across the network.

🟠 The Substack network, anchored by the app and recommendations, now accounts for more than 50% of all subscriptions and 30% of paid subscriptions on the platform. 

🟠 In November, 2024 the app reached number 3 on the App Store charts for free apps in the News category, behind only X and Reddit. The Politics category saw a nice spike pre and post U.S. elections. This is key because it funds the rest of the platform.

🟠 Why is that? Well follow the numbers. More than 50,000 publishers make money on Substack, and the top 10 collectively bring in more than $40 million a year. In the Politics and News categories, more than 30 publications make at least$1 million a year.

Happy holidays to all readers, writers and creator enthusiasts.

🚨 Big Names: in 2024 Substack also welcomed welcomed a panoply of major names to Substack, including Mehdi Hasan , Miranda July , Paul Krugman , Sam Harris , Yotam Ottolenghi , Tina Brown , Van Jones , Jameela Jamil , Meghan McCain , and James Patterson, to name a few.

If TikTok is banned, we might see a few dozen VIPs from their too.

Substack is working for us, by establishing Substack as a destination, the team hopes to help their customers (writers and creators) reach new audiences and increase their revenue.