My Honest Take on AI, Marketing, and What Comes Next.

Something big is happening, and most people are going to be blindsided by it.

Matt Shumer, co-founder and CEO of Otherside AI, put it plainly in Fortune this month: “we are in the this seems overblown phase of something that is anything but.” The part of his post that hit hardest wasn’t the sweeping predictions about the future of work. It was something more immediate: the gap between what people think AI can do and what it’s actually doing right now has never been wider.

If you played around with AI in 2023, were underwhelmed, and moved on, you are making decisions based on a completely different technology than what exists today. The models have changed that dramatically. What felt like a novelty 18 months ago is now, a competitive weapon. And one area where that gap is most consequential, and most overlooked, is in marketing.

It’s not the corporate, Fortune 500 version of marketing that will be impacted first. It’s your version. The restaurant group, the boutique hotel, the retail brand, the real estate firm. The small and mid-sized businesses that are the backbone of cities like Miami. I started my company The Marketing Department to serve these businesses years ago. The idea being that the traditional approach to marketing does not work and that there had to be “a better way to breakthrough.” Little did I know that statement was about to be magnified 10000x. There is now a much better way to breakthrough than I ever imagined, more efficient, more impactful, and more powerful than any agency on earth.

To read the rest, subscribe to our Substack: whatsgood.miami. Link in bio.

Created by the marketing department

#WhatsGoodMiami #WGM #AIinMarketing #MarketingStrategy #FutureOfMarketing #SmallBusinessMarketing #MiamiBusiness #TechAndCulture #CreatorEconomy