Such an important reminder. I often worry that only 270 subscribers is a sign of failure. But gosh, how incredible it would feel if 270 people turned up to a bookstore to hear me read. We forget the numbers are people sometimes, especially when we're overwhelmed by all the stories of writers whose subs are in 6 figures. Ok, maybe I'm not Taylor Swift packing out the O2, but I've filled a decent sized hall, and that's pretty amazing!

It’s not uncommon for a writer to say to me, “My newsletter is not really working, I only have 60 subscribers.”

When I hear this, I think back to when I managed a bookstore cafe back in the 1990s, where we held events each week such as poetry nights, author readings, bands, and o…

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