What I’m currently testing to help grow my newsletter …

👩🏻‍🔬 I’m in an editorial science experiment to see if I can “newsletter-ify” Instagram.

After 3 years away, jury’s still out.

But here’s what I can say right off the bat:

1️⃣ Showing up with Insta centered on my special interest and NOT focused on me, my personality or my personal life is BRILLIANTLY effective so far.

2️⃣ Also I don’t push myself to do video unless I’m feeling extra relaxed and filming next to the garden. Most everything I’m designing and posting is word-based, word-centric. (Hence: newsletterification.)

3️⃣ I’m finding all kinds of workarounds to bring media flexibility / shine a light on my newsletter without overwhelming myself. And it’s kind of cross-pollinating back into The Editing Spectrum.

Care to follow along?

instagram.com/the.editi…

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11:34 AM
Oct 1