Make money doing the work you believe in

She is right.

And this is exactly what is broken with modern-day internet.

I am still of the opinion that social media as a phenomenon, especially with algorithm-driven distribution, made the world a worse place, overall.

Pre-social media internet, with standalone websites, word-of-mouth distribution, and simple search tools, was a more natural place, which was also way more authentic and high quality.

You could never go viral/popular in the pre-social media world, if your stuff wasn’t stellar/original. Because people would not recommend it. Now, it is possible to grow just by “being consistent/present for them every day.“ Even if the actual insight kinda shallow/mediocre. And it works, that is the fact of modern day digital life.

I don’t even want to get into the AI-slop discussion, it is the final nail in the coffin of valuable internet.

Unpopular opinion: a mediocre post published every single week will beat a brilliant post published whenever you feel ready.

Every. Single. Time.

Consistent writing gets better over time. 

You build a relationship with your audience by showing up predictably, not through perfection.

Press publish on that imperfect post. 

Your future self will thank you.

May 14
at
1:40 PM
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