Netflix’s GenAI Rulebook

Netflix just published its first production guidelines for generative AI. The rules are clear: AI can be used for ideation, storyboards, mood boards, and temp assets but not for core creative, talent likeness, or anything that risks rights/security issues.

The big picture: Netflix is threading the needle between speed and trust. They’re signaling that AI is here to stay in production workflows (The Eternaut already used it for a VFX shot done 10× faster), but not as a replacement for actors, writers, or unionized craft.

Why it matters: This is one of the first major studios putting boundaries in writing. In a moment where AI lawsuits and labor battles are still unfolding, Netflix is trying to set precedent: AI as tool, not takeover.

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