Before AI, copy had to pass through the writer’s nervous system first.

It had to pass through a gauntlet of baggage: their memories, their frustrations, their ambitions, everything that drives them.

Even when the copy was commercial, it still carried traces of a mind behind it.

Now a lot of people skip that part.

They go straight to output.

And that’s why so much AI copy lacks the invisible force that used to make people lean in.