I just watched someone “optimize” my identity for LinkedIn by running my work through Gamma and handing back a polished, conversion‑ready version of me. For a moment, I cringed: “Yeah, you probably know better than I do what I do.”​ Then I thought, this is free market research!

That’s the move I see in leaders all the time: outsourcing self‑definition to whatever sounds most market‑ready. The edges get sanded off first, voice, weirdness, the parts that don’t fit neatly into “I help X do Y with Z.”​

So I’m turning this into a move with clients: we’ll run your story through a “Gamma pass,” then sit together in the gap between what the tool says you are and what you refuse to give up. That loss, that friction, is usually where your real leadership edge lives.