Yesterday I wrote two Substack essays. I was on a roll. I loved writing them. And then, I slumped. Decided they were shit. Inconsistent messaging. Detrimental to my business.

I’ve had a hard ‘home’ week and I could see that it was bleeding into work. My brain started telling me to stop working; stop writing; focus just on motherhood.

I could see and feel this process happening. I spoke the words aloud to two people. And then I went out for the night (to see Punch at the theatre FUCK ME, so good).

This morning, I rose at 6am and read those two Substack pieces. I realised they are not shit. I will publish them next week. One, I’m particularly pleased with.

So: when doubt slips in, try to notice what’s happening. Is it really that what you’ve created is shit, or is something else happening, that’s taking over a bit?

Then, move away from your work. Have a proper break. And return, when you’re ready, with fresh eyes and mind. You might be pleasantly surprised by the mindset shift.

Annie x