Checking our clients' digital PR campaigns we did 6+ months ago, I am seeing them become the top cited sources for LLMs, even for pretty huge sites.

There's, of course, a lot into that (apart from the fact that LLMs do love citing stats):

✅ Solid organic findability (direct correlation with citability. PR projects that didn't end up ranking well in Google are not cited that well)

✅ Strategic (and ethical) seeding on Reddit.

I've seen many studies that LLMs seem to "trust" sources that regularly publish authority-driving content (original research, whitepapers, etc).

Whether it is because they are like people (original research makes people believe a site is kind of a big deal) or because of all other signals (mainly, organic search visibility), but it surely works!

Bottom line: If you want to get cited by LLMs, invest in original research in your niche!