11 years ago, when I focused down on positioning work, most folks didn't know what I was talking about. These days people in tech know a lot more about positioning - but that doesn't make it easy and obvious.

This week I have a guest post on Lenny's newsletter covering some of the more advanced positioning stuff I see teams get stuck on. These are the not-so-obvious roadblocks that can really derail a positioning effort. Would love to hear what you think.