Something I’ve been mulling over a bunch lately: a podcast doesn’t have to be the product. It can be. But it can also be the engine that fuels more touch points for potential consumers / fans / even customers.

I found Tomas Loucky via LinkedIn and followed his link trail to Substack — where I came across his newsletter - PRODUCED.

He uses each episode of his podcast to spur the next thing. One conversation turns into LinkedIn posts, carousels, newsletter essays, and ongoing touch points designed for a pretty large audience of people off the podcast apps. So maybe people discover Tomas via the podcast and stick around — but they also may discover him there and decide to follow each week’s dispatch by way of LinkedIn or his newsletter. OR, the opposite can happen — discover via newsletter, make your way to the podcast. It’s a cycle that feeds itself (and benefits readers / listeners) by letting them consume in their preferred medium.

As creators, we work hard on each episode we publish, and those episodes can live beyond the podcast feed. If you’re a podcaster or creator, here’s the main takeaway: we’ve gotta look beyond “how many downloads did this get?” And start thinking about “where else can this live? Where else can this message find an audience?”

Here’s the newsletter from Tomas if you want to see some examples in action: