So a GTM Engineer is business savvy, understands the customer journey, ICP, and business model, with technical skills of data and SaaS management, knows how to collect, clean, and mine customer data from large datasets, and use them for business purposes like messaging personalization and distribution, can comfortably jump into, learn, and master multiple SaaS tools, and also code?
Oh and they know multiple AI models — Perplexity, Llama, OpenAI, etc. — and know how to scope them and leverage different use cases to deploy scraping, scoring, routing, personalization and inject efficiency and scalability to the GTM motion?
Does this unicorn exist in our current reality or are we chasing another hot trend? Asking for a friend.