Aryma Labs 

@arymalabs
This is Aryma Labs' Substack account. Aryma Labs is a Data Science firm with a deep focus on Marketing Science. Aryma Labs is a leading company in providing end to end Marketing ROI solutions for a privacy first era.

Hello Folks, There is a golden period to do Experimentation. Hint: Right after MMM project completion. Read on to know why.

The Golden Period to do Experimentation
Why Are C Curves More Common Than S Curves in MMM?
Hits and Misses of Meridian - A Thorough Deep Dive
Going Beyond Dummy Variables for Seasonality Encoding in Marketing Mix Models (MMM)
Why You Need More Metrics to Evaluate Your Marketing Mix Models (MMM)
Debunking Misconceptions: The One True MMM Model Debate

There is no uncertainty in MMM.

There is no 'Uncertainty' in MMM.

10 Red pill facts about Marketing Mix Modeling (MMM)

10 Red pill facts in Marketing Mix Modeling (MMM)