My biggest rear view mirror moment came when I had to seriously reduce the time I spent in my business without losing income so I could provide daycare for my grandson. I realized that all the tools, tactics, and strategies I had added to my marketing and sales process had 5Xed the time spent in my business without an appreciable increase in revenue. Returning to a strategy a optimized for conversations instead of funnels and automation helped me reduce my marketing activities by 80% and my revenue actually increased.