Regarding the local promotion that Seth Werkheiser encourages so well, we have been leaving small homemade zines in our town’s info booth for the last year (we wrote about it here: newsletter.pappasbland.…). This week we had some visitors to our art stand who are based in Canada but frequently visit the Berkshires to meet up with family here. They had picked up one of our zines from the info booth last year but not opened it until they got home to Canada. Inside, they found information about our art stand and made a mental note to check it out next time they were in town. Sure enough, almost a year later they came to the art stand and bought a copy of our First Frost / Final Bloom zine. I happened to be home so we got to have a great chat. It really solidified for me how seemingly small local marketing ideas like this can stand out as being unique and make a connection with someone who is looking for something different/analog/human.