So much great insight here! This, so true: "Instagram has become deliberately unpredictable. The algorithm changes constantly. What works this month might not work next month...and the difference often has nothing to do with quality or strategy. The platform itself is designed to keep creators guessing, because a creator who’s always trying to figure out the algorithm is a creator who keeps posting."

When one thinks about what's good for the platform (not the creator) to constantly churn out content in hopes of cracking the code, that feeds the insatiable content monster and IG wins and like going to a carnival or a casino, the creator only wins very intermittently.