The issue is not UCLA making more, it's Cal getting damaged in the process. If UCLA had informed people through the proper channels, Cal could have worked together for a reduced Big Ten invite or gotten the gears moving earlier to make more proactive rather than reactive moves. Right now we are taking the worst deal possible as a result of UCLA acting independently.

We are all members of one public university system. If UCLA damages UC Berkeley from making money (and at this point definitely losing out on it), that is going to peeve the Regents. That's why Calimony was introduced.