Hi everyone, I wanted to share an adapted excerpt from my book. This piece is for you if you’ve ever wondered whats up with: Red light therapy, collagen lattes, kbeauty, mewing, looksmaxxing, deep plane face lifts, botox, biomarkers, longevity clinics, avoiding seed oils, adding full fat dairy, saunas, cold plunges, hormone balancing, sleep stats, vitamin IVs, gua sha, lymphatic drainage, creatine, traditional chinese medicine, fascia release, thumbpulling, oilpulling, beef tallow, wellness clubs, supplements, gut health, colon cancer, filler, dissolving filler, pilates, carnivore diet, vibration plates, morning affirmations, night time routine, morning routine, protein, “facial balancing”, golden milk, green juice. Anti-aging practices now dominate not just a beauty cabinet, but lifestyle commitments across diet, healthcare, and leisure, across content channels for every age group and income level. - Western decline, like its bloody ascent, produces anti aging panics. And while people might "yearn for woke" the growing beauty market portends concessions to the right wing. Read more here