I’m continually asking myself if I’ve removed enough distraction.

• Distraction in this sense is anything that detracts from my core message.

For example, the core message of Tiny Tribes🪶 is:

“Substackers can generate more income in less time if they stop chasing paid subscribers and instead convert subscribers to customers, then to clients.”

Have you removed enough distraction for your readers to be crystal clear on your core message?

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Having a core message fills in the blanks below:

• “Baz? Oh yeah, he’s the __________ guy on Substack.”

• “Baz is that guy who writes about ________________.”

• “If you want to learn about ________________, check out Baz’s Substack.”