Interestingly, the companies that are supposed to make Google Search obsolete are using aggressive Google Ads campaigns.

Google Search is not obsolete, its purpose has evolved. For simple queries (which still account for most of the things I look for every day), I still use Google and it gives me better and faster results. For questions that require consolidating information from multiple sources, LLMs are better.

Which why it is totally natural for Anthropic to buy paid search ads on queries for Grok 4 Fast.