The inbox is where deals go to compete. The feed is where they go to be chosen.

Every buyer's inbox looks the same: 50 messages from people they've never heard of, all promising transformation.

But their feed? That's curated. That's personal. That's where the people they've chosen to follow are shaping how they think about problems.

If you're only working the inbox, you're competing with everyone. If you're working the feed, you're already on the shortlist.

Both matter. But the order matters more.